How to Promote Your Designs on Social Media

by Adam Lasky October 30, 2023

Social media serves as the most accessible tool for self-promotion, but diving in can feel overwhelming. Unsure of where to begin? Fret not! We've compiled some helpful tips to set you on the path to success in promoting your work on social platforms.

To maximize your reach and visibility, here's our top recommendation: Always incorporate links to your collection. Whether it's in your social media profiles, bios, posts about your collection, or designs, make sure to include your TeeFury collection link wherever possible. This simple yet effective step will lead more people to discover and engage with your creative endeavors.

Personal Branding

Consider your collection a brand rather than just a collection. You’re an entrepreneur as well as an artist! Find your niche. Find communities that share your interests and connect with them. Is your portfolio heavy on space cats? Find communities that love space cats, or cats, or space and be more than just a lurker: engage with kindred spirits. Spend time on the same social platforms and sites as your target audience. Are those space cat junkies on Reddit? Then engage them on Reddit.

How to Promote on Different Platforms

There are a ton of social media platforms out there. And they all behave differently, each with different rules of engagement. It can be tricky learning how to navigate each one, especially if you don’t have a marketing background. Here are some pointers to get started on some of the bigger ones out there: Instagram, Facebook, and TikTok.

Instagram 101

Develop a cohesive and recognizable brand for your art. Use consistent colors, fonts, and themes in your posts to create a visually appealing and cohesive feed.
Ensure your art photos are of high quality and well-lit. Instagram is a visual platform, so visually appealing content is essential.
Write engaging and compelling captions that provide context, tell a story, or ask questions to encourage interaction with your audience.
Research and use relevant hashtags related to your art, style, and niche. This will help people interested in similar content discover your posts.
Utilize Instagram Reels and Stories to showcase behind-the-scenes content, your creative process, and sneak peeks of new art. These features help create a more personal connection with your audience.
Respond to comments, direct messages, and engage with your followers' content. Building a community around your art can lead to stronger connections and increased support.
Collaborate with other artists or feature art from your followers. This fosters a sense of community and may lead to reciprocal support.
Share your Instagram posts on other social media platforms like Facebook, Twitter, or Pinterest to reach a broader audience.
Regularly analyze your Instagram insights to understand which posts perform well and what content resonates most with your audience. Adjust your strategy accordingly.

Facebook 101

Set up a Facebook Page dedicated to your art. This will provide you with access to valuable insights and allow you to build a community around your work.
Just like on Instagram, high-quality visuals are essential on Facebook. Share captivating images of your art and consider creating eye-catching cover photos and profile pictures for your page.
Write engaging and descriptive captions for your art posts. Provide insights into your creative process, inspirations, or the stories behind your artwork to make it more compelling.
Organize your artwork into albums to make it easier for visitors to browse through your portfolio.
Host Facebook Live sessions to showcase your creative process, answer questions from your audience, or reveal new artwork. Live videos can boost engagement and create a more personal connection.
Offer a glimpse into your art studio, materials, and work in progress. People love behind-the-scenes content, and it can help them connect with your art on a deeper level.
Respond to comments, messages, and interact with your followers. Building relationships with your audience will encourage loyalty and word-of-mouth promotion.
Join and participate in relevant art-related Facebook groups. Share your art posts there, but make sure to follow each group's self-promotion guidelines.
Consider using Facebook Ads to reach a targeted audience beyond your existing followers. You can customize your audience based on interests, demographics, and behavior.

TikTok 101

TikTok is all about short-form videos, so keep your art-related content concise and engaging. Aim for videos that are between 15 seconds to 1 minute.
Record and share videos of your art creation process. People love seeing behind-the-scenes content, and this can spark interest in your artwork.
Choose catchy and relevant music for your art videos. You can also add text captions to provide context or explain your artistic choices.
Keep an eye on trending challenges and creatively incorporate them into your art videos. This can help your content reach a broader audience.
Collaborate with other TikTok creators, especially those in the art community. This can introduce your work to their audience and vice versa.
Respond to comments and engage with your followers. TikTok's algorithm favors content that sparks conversations, so be active in the comment section.
Include relevant art-related hashtags in your video descriptions to increase discoverability. Explore popular art-related hashtags to find communities interested in your niche.
Offer art-related tips, tricks, and tutorials to provide value to your audience. Educational content tends to perform well on TikTok.
Enable duets and stitches for your videos, allowing others to collaborate or build upon your original content. This can lead to increased visibility and interactions.
Post regularly and at peak times when your target audience is most active on TikTok. Consistency can help build your following and keep your audience engaged.
Share stories or personal anecdotes related to your art. This humanizes your content and helps viewers connect with you on a deeper level.
In your videos, encourage viewers to save and share your content with others who might appreciate your art.

We hope you find these tips to be useful.