How to: SEO and Your Artist Portfolio

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). This can be done by optimizing the website's content, structure, and backlinks. 

Why is SEO important for TeeFury artists? 

SEO is important for TeeFury artists because it can help their designs be seen by more people. When a design is ranked higher in SERPs, it is more likely to be clicked on by potential buyers. There are a number of things you can do to improve your SEO for TeeFury. These include: 

• Using relevant keywords in your design titles and descriptions. When people search for keywords related to your designs, you want your designs to show up in the results. The artwork description is a great place to increase your keyword density. Remember that the product description is static so talk about the design in detail. 
• Building backlinks to your portfolio page. Backlinks are links from other websites to your portfolio URL. They can help to improve your SEO ranking. Remember to tag #teefury on your social media posts so that if it is shared across those channels, it’s free publicity for your designs. 
• Fresh content. Not only will a stagnant page keep people from wanting to come back – you’ll be less interesting to search engines too if you’re not producing fresh content regularly. That means posting new, or reimagining existing designs on a fairly regular basis. We recommend uploading new content 2 to 3 times a month. While it may be easier to upload a bunch of new designs at once, spreading your new content out over the month keeps your content fresh and updated and gives you more opportunities to share on social. 

Conclusion 

SEO is an important tool that can help you to increase the visibility of your TeeFury portfolio. By following the tips above, you can improve your SEO and reach more potential buyers. Some final tips: 

• Use keywords throughout your portfolio, including in your titles, descriptions, and product tags 
• Update your content regularly with new designs 
• Optimize your images for SEO by adding relevant keywords to the alt text and filenames if you have your own website 
• Use social media to promote your shop and designs 

By following these tips, you can improve your SEO for TeeFury and reach more potential buyers.